To Him, He’s Always Doing Both

Marketing ConsultingEver hear something and it just resonates with you? The way a song sounds? The voice of a loved one? Today in a meeting, a prospect recited a James Michener quote to me. I have never heard it before and to be honest, I haven’t heard of Michener. Well stupid me… the guy was a great American writer. He wrote 40+ books over his career, with his most popular being Tales of the South Pacific, which was later made into a movie. Michener is attributed with many quotes, but the one I love goes like this:
“The master in the art of living makes little distinction between his work and his play, his labor and his leisure, his mind and his body, his information and his recreation, his love and his religion. He hardly knows which is which. He simply pursues his vision of excellence at whatever he does, leaving others to decide whether he is working or playing. To him he’s always doing both. ” Do you make a distinction between your work or play? Is your labor your leisure? Is love and your religion synonymous? Lastly, do you leave others to decide whether you are working or playing? As for me, I am doing both.

Four For You

I Read some good quotes in a local publication and thought I would share them….luck you.

1) Don’t apply rules of reason to unreasonable people. Resist the temptation to assume everyone is like you. They are not.

2) To the one who understands, no explanation is necessary. To the one who doesn’t, no explanation will suffice.

3) A prudent person sees trouble and seeks refuge. The simple keep going and suffer for it.

4) Stop finding reasons why something won’t work and start looking for reasons why something will work. Life is WAY more fun if you think like this.

Fences – An Original by Odd Todd

When I was young, I needed help to get over them… I didn’t always want help though.

When I was a teen, they were challenges, keeping me from having fun, hiding the places I wanted to explore.

When I had a family, I put one up to keep others out and my family safe.

Now I’m old and I would give anything for help in climbing. One last chance to conquer it.

Oh look, a gate.

Do You Fear Fear?

 

When I was in high school, I read the novel Dune. After reading it, I wrote down a quote from the book and carried it with me for the next 30+ years. It helps to me remember that I will always have fears and it gives me the strength to face them. The next time you have fear, I hope you can remember this quote, and that it helps.

“Fear is the mind killer. Fear is the little death that brings total obliteration. I will face my fear. I will permit it to pass over me and through me, and when it has gone past me, I will turn to see fear’s path. Where fear has gone there will be nothing. Only I will remain.” Frank Herbert – Dune

What Makes A Great Commercial?

Ask ten people, get ten different answers. So, what does make a great commercial? Glad I asked myself. Here are three things that you have to have to make a great commercial.

Number one, a great product. You can only hype up crap so much, and in the end, people will know it’s crap if it is. Point being, don’t try to drive your crappy product through a river and up a waterfall if it isn’t made for the task. Disclaimer, I don’t own a Jeep, don’t know if they suck, but I guaranty you wouldn’t want to take my wifes’ Honda in that water.

Number two, a great story. Jeep has long been branded as an off road vehicle. Again, never been in one of road, but suffice to say, if I was going to go off road, I would prefer a Jeep…or a Land Rover, but they didn’t buy a Superbowl spot. And after watching that commercial, I have no doubt that a Jeep would fail me.

Number three, a great producer. Even a great product with a great story, told badly is not so great. Talent (writing, shooting, editing) is plentiful in the world today, but a great producer will pick the best…and execute well. This commercial was short enough to keep my attention, and long enough to brand the ruggedness of their product in my mind. It wasn’t full of special effects or celebrity bravado…it showed their product, conquering the elements.

So take a great product, that has a great story and tell it well…not rocket science, but it isn’t easy. Jeep executed this commercial well and I would bet they are going to have spike in sales because of it. But it still wasn’t my favorite.