Strategy Based Website Development

Strategy based websites are one’s that begin with a written strategy around areas of your business that need to be understood and agreed upon BEFORE we begin building your new website. These areas are often overlooked or assumed, meaning that you think we would know these things without going through this process. Areas we typically cover in a website strategy are:

  • Business Overview & Goals Review
  • Branding Recommendations
  • 4-D Brand Map
  • Mood Board
  • Messaging Recommendations
    • Personas
    • Tonality Chart
    • Key Messaging
  • Wireframe of Key Pages
  • Content Outline
    • Content
    • Photography
    • Videography
  • Bright Ideas
  • Technical Aspects
  • Projected Fees, Timelines & Budgets

This process isn’t for everyone; it’s time consuming and expensive. If you are ‘shopping’ for a website, wanting to ‘just’ customize a template or need a website on a small budget, it certainly will not be for you. But if you are looking for a new website to solve business problems, educate your prospects and clients faster and more succinctly or improve your brand position in the marketplace, then we should talk. Strategies typically take 60 days to complete and there are no contracts for web development presented until AFTER we present our strategy findings. You will own the strategy and all designs and there is no commitment that you make to have us build your website, just because we created the strategy.

Examples of our work: