Mr. Romantic bought his wife a shower caddy for Christmas… yeah, yeah, I know. I thought this would be a great gift, as it brought organization and conservation all into a nice shiny plastic unit that attaches to your bathroom wall. I now know that women like jewelry, candy and flowers, almost anything else, better than shower caddies, so lesson learned.

While she may or may not like the device, I have to say, I do. When I take a shower, we have our sponge thingy that you put soap on. In the past, I just dump soap onto the bath loofah (I looked it up) in a random amount. I have no rhyme or reason, just squeeze and whatever soap comes out is what I use… and it is usually way to much. But not anymore. So I thought… how much soap do I really need? Experiment time!

December 25 – started with 10 pumps, lots of suds, good and clean!
December 26 – 9 pumps today, hmmm, still good and clean.
December 28 – (don’t judge) 8 pumps and still the same clean.
December 29 – 7 pumps and suds galore, I could have washed twice!
December 30 – 6 pumps and I am getting nervous, will I smell today? I feel clean.
December 31 (am) – 5 pumps and this is getting crazy, still perfectly clean.
December 31 (pm) – 4 pumps and if word of this testing leaks out, Dove stock will crash!
January 1 – 3 pumps, ok, I notice less suds now but I am still 100% clean!

Wow, from 10 pumps to 3 pumps with the SAME RESULTS: 70% less product used to complete the task! I would have never known this if I was a sensitive husband and bought my wife the correct Christmas gift… thank God!

What is the take away? Well, take this test and overlay it into your business, marketing, budgeting, human resources, etc. Do you really know what is possible in all aspects of your business unless you test? Do you really know how long something takes to do or how much it takes to do it, unless you test? Do you know how much you are wasting or could be saving? The answer is, you probably haven’t thought about it… well, you can’t use that excuse any longer. Now go test it.